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Headless CMS — developer guide
What Are Headless CMS APIs?
A headless CMS separates content management from content presentation. Instead of a traditional CMS where the backend and frontend are tightly coupled (like a WordPress theme), a headless CMS stores content as structured data and delivers it through REST or GraphQL APIs to any frontend — a Next.js website, a React Native mobile app, a digital signage screen, or a voice assistant. This means one content team can manage a single source of truth that powers every surface, with no duplication, using a purpose-built visual editor they actually enjoy using.
What Teams Build With Headless CMS
- JAMstack marketing websites with sub-second load times served from a global CDN
- Mobile app content management where editorial teams update copy without app store deployments
- Multi-language, multi-region publishing workflows with structured localisation
- E-commerce product content pipelines shared between website, app, and print channels
- Developer portals and documentation sites with version-controlled structured content
- Digital signage and kiosk content delivery to hundreds of screens from a single CMS
Choosing a Headless CMS
Contentful is the enterprise standard — mature, reliable, with excellent GraphQL support, roles, and audit logs. Sanity is the developer favourite for its flexible document model, real-time collaboration, and GROQ query language. Strapi is the open-source self-hosted option — ideal for teams wanting full control over data and no per-seat pricing. Directus wraps any existing SQL database with a REST/GraphQL API, making it the best upgrade path from a legacy database-backed system. Prismic shines for marketing teams with its Slice Machine component-level editing workflow.


